WHIM: What-If-machine?

Monday 6th July 2015
Courtes: Whim Logo and participant unversities

Can computers be creative? EU-funded WHIM project not only generates fictional storylines but also judges their potential usefulness and appeal representing a major advance in computational creativity and Universities of Europe Universities are occupied with the challenge!

Science rarely looks at whimsy and frowns when it does! But this is changing as a result of the ambitious WHIM project that is building a software system able to invent and evaluate fictional ideas.

‘WHIM is an antidote to mainstream artificial intelligence which is obsessed with reality,’ says Simon Colton, (left) project coordinator and professor in computational creativity at Goldsmiths College, University of London. ‘We’re among the first to apply artificial intelligence to fiction.’

World first:  fictional ideation machine
Project What-If Machine (WHIM) is also the name of the world’s first fictional 'ideation' (creative process of generating, developing, and communicating new ideas) software, developed within the project. Software generates fictional mini-narratives or storylines, using natural language processing techniques and a database of facts mined from the web (as a repository of ‘true’ facts). 

The software then inverts or twists the facts to create ‘what-ifs’. often with incongruous results: ‘What if there was a woman who woke up in an alley as a cat, but could still ride a bicycle?’

Can computers judge creativity?
WHIM is more than just an idea-generating machine. The software  seeks to assess potential to use or the quality of the ideas generated. Since the ideas generated are ultimately destined for human consumption, direct human input was asked for in crowd sourcing experiments. 

For example, WHIM researchers asked people whether they thought the ‘what-ifs’ were novel and had good narrative potential, and also asked them to leave general feedback. Through machine learning techniques, devised by researchers at (left) the Jozef Stefan Institute in Ljubljana, the system gradually gains a more refined understanding of people's preferences.

‘One may argue that fiction is subjective, but there are patterns,’ says Professor Colton. ‘If 99% of people think a comedian is funny, then we could say that comedian is funny, at least in the perception of most people.’

Just the beginning
Generating fictional mini-narratives is just one aspect of the project. Researchers at the (right)  Universidad Complutense, Madrid are expanding the mini-narratives into full narratives that could, for example,  be more suitable for the complete plot of a film. 

​ Researchers at the University College in Dublin  (left) are trying to teach computers to produce metaphorical insights and ironies by inverting and contrasting stereotypesharvested from the web, while researchers from the University of Cambridge are looking into web miningfor ideation purposes. All of this work should lead to better and more complete fictional ideas.

More than mere whim
While the fictional ideas generated may be whimsical, WHIM is based on solid science. It is part of the emerging field of computational creativity, a fascinating interdisciplinary discipline located at the intersection of artificial intelligence, cognitive psychology, philosophy, and the arts.

WHIM may have application in multiple domains. In an initiative there are plans to turn the narratives into video games;  and another relates to a new theatrical work. 

EU has provided €1.7 million funding to the WHIM project, from October '13 to September '16.


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