Uk’shona Kwelanga: Sanlam's advertstory

Monday 4th September 2017
Where people gather, stories evolve

Hot on the heels of the Masai and lemming, Innovation of the Day email #1.this week long taster is over. If you want to continue with your daily dose of innovations make sure to sign up! South Africa’s first ever drama series distributed entirely on WhatsApp launched in June 2017. Using SMS, photos, voice notes, and video, Uk’shona Kwelanga follows the interactions of a family through the sudden death of a family member and the subsequent funeral preparations. Created by South African insurance company Sanlam it aims to highlight the cost of funeral expenses, subscription to the seven-part drama series is free.

South Africa’s first ever drama series distributed entirely on WhatsApp launched in June 2017. Using SMS, photos, voice notes, and video, Uk’shona Kwelanga follows the interactions of a family through the sudden death of a family member and the subsequent funeral preparations. Created by South African insurance company Sanlam to highlight the cost of funeral expenses, subscription to the seven-part drama series is free.

Branded content is nothing new. But in a world of media disruption, where over 1.8 billion people use mobile messaging apps (eMarketer, July 2017), brands need to speak to customers as they speak to each other: fast, informal, and seamlessly merging text, voice and media. Time for you to get serious about how messaging apps will shape how you tell your brand stories.

 

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