NCR acquires Mobiqa: e & m-commerce, travel & ticket synergy

Monday 25th October 2010
NCR acquires Mobiqa. Courtesy:

NCR Corporation has acquired Edinburgh-based Mobiqa that pioneered mobile barcode delivery technology since its formation in 2002, and is seen as a leader in mobile boarding passes, ticketing and couponing solutions. Acquisition details were not disclosed.

Mobiqa with a team of 16, expect to realise synergies from their existing solutions. Located in Edinburgh, Scotland, in August Mobiqa news was to partner with Etisalat, the largest telecoms company in the United Arab Emirates, to bring mobile phone ticketing to the region.

Its 'mobile center of excellence' will complement NCR's existing 'financial solutions' R&D facility (right) in Dundee  which numbers around 500 staff, and will enable NCR to extend existing mobile offerings across multiple industry sectors.

Mobiqa CEO Nick Rankin (left) is an Institute of Chartered Accountants in Scotland member who spent a decade in corporate finance with Deloitte, subsequently developing London's largest independent marketing communications agency is Mobiqa's sales inspiration.

Founder and CTO Ronnie Forbes (right) has over twodecades of IT experience in critical  applications primarily for finance sector clients. The last eight years he has been developing leading solutions in the mobile space, becoming acknowledged expert in m-commerce and e-ticketing.

“Mobiqa’s mobile products and services are a great fit with NCR’s mobile self-service channel requirements," he says. "NCR provide Mobiqa with the global distribution channel and resources to meet the dramatic growth in demand for mobile solutions from customers worldwide.

"We are delighted that NCR have recognised the quality of the Mobiqa technology and team by selecting us to form the nucleus of NCR’s global mobile centre of excellence.”

Mobiqa services are based on the delivery of standard barcodes to mobile phones via SMS, MMS, WAP and Email technologies. As mobile content optimisation specialists, it offers airline, cinema, live events, rail and retail sectors an extended range of products including mobi-web; mobile website service and mobi-kiosk; mobile application facility.

Somewhere along the line, NCR with consumer self-service check out systems and ATM kiosks, combined with travel, entertainment, (Dundee games?) and mobile service do really seem  synergistic.
 Mobiqa's patented Optimiser platform has connections to mobile network operators in over 200 countries and dependencies;  its growing database contains the technical characteristics of thousands of handset types, able to reach virtually every type of mobile device in circulation today.

The company has created a number of ‘world firsts’ in concert, transport, sports and event ticketing, as well as multimedia coupon promotions and works with leading companies in these sectors.

"This strategic acquisition signals NCR's commitment to building out our mobile platform to support the delivery of our seamless multichannel strategy," says John Bruno, executive VP for NCR who holds the bulging portfolio of financial services, R&D, marketing, government relations, and business development.

"We are dedicated to making consumers' experience of interacting with businesses easier by giving them the ability to move seamlessly between self-service mobile, online and kiosk channels."

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