“In a challenging economy, investors assess each opportunity with a fine-tooth comb,” says Scott G. Silk, (right) CEO of SeeWhy. “Our real-time shopping cart abandonment solutions convert up to 50% of website abandoners into customers, delivering among the highest ROIs in the industry — in good and bad economic climates alike. This investment reaffirms the value we bring our customers as well as the investment community.”

Company founder, Charles Nicholls, is Chief Strategy Officer of SeeWhy. He incorporated the company in 2003 with a vision to create a new generation of real time analytics to revolutionize the way we analyze and use customer data.is a veteran in the analytics space having developed new e-marketing, segmentation and analytics systems for large and small ecommerce, including Amazon.com, eBay, Land’s End, Citibank and MasterCard, and a host of smaller companies.

SeeWhy will use the new funds to bolster sales, marketing and SaaS support for Abandonment Tracker Pro, the first and only web analytics service to enable real-time remarketing for website abandoners. The SaaS offering automates and optimizes abandonment follow-up actions, making it easy to convert uwebsite visitors who had previously abandoned their shopping carts, online forms, applications and registrations.
 
SeeWhy was founded in 2003 with a mission to transform the web analytics market by optimizing website conversion with real-time analytics. Built on a next generation event processing architecture, the “on demand” service continuously tracks individual visitors’ behavior in real time. Embedded analytics calculate the visitor’s propensity to purchase in real time, triggering optimized offers and treatment based on their unique characteristics at that moment.