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The Cloudveil experience - one perhaps for struggling retailers?
Thursday 23rd April 2009
Courtesy: Cloudvei
Gaberlunzie thought the news release looked interesting, as Cloudveil claims to have experienced double digit growth in online conversions using Adobe Scene7 eVideo. And he really feels for retailers currently, so anything to boost sales must be good. The problem is deeved by Virgin cable broadband, which keeps dipping to dwaddling dial-up speed (Is this the time to invest in a G3 mobile?) and even occasionally dying, he was unable to view any of the dynamic images and videos, and is having to take Cloudveil on trust. (Does it really work?. Trying to watch a video he was only presented an email registration box)
US Cloudveil, producing mountain apparel, has increased its conversions by double digits and improved its site performance and overall customer experience with the Adobe Scene7 hosted rich media platform.
Cloudveil.com features online video hosted and served by Scene7 and now displays product-specific videos on 20% of the merchandise – including clips of extreme skiing interspersed with demos of key product features, viewable from both the Quick View on the browse as well as the product detail page.
Online conversion rates for products where shoppers watched the product video was nearly 2X higher than conversion rates on products where videos were not viewed. 
Also, the average order value for shoppers who watched product video was 19% higher. "Our customers love the online videos. Using Scene7 we are able to offer a clean viewing experience that doesn't skip or jump and we do not have to worry about site performance or load times," said Jeff Wogoman, (right) director of marketing for Cloudveil.
With Scene7, Cloudveil has recognized significant performance benefits and has reduced image production time by more than 50%, freeing up resources to focus on more immediate corporate brand needs and better user experiences including its Quick Views and online video.
Prior to Scene7, Cloudveil had 10 images per product and was not able to add more imagery or even offer customers a "view all" option as the page load times were too long. The company needed to improve site performance and wanted to offer more product imagery as well as online product videos to provide shoppers all the information they would get in a retail store and more.
Leveraging Scene7s scalable publishing system that uses single master images to produce multiple image derivatives on-demand, Cloudveil has been able to add lifestyle and on-model imagery more than doubling the number of images per product.
It has realised significant performance benefits from using Scene7 for rich media hosting and serving. Cloudveil also reduced image production time by more than 50% freeing up resources to focus on more immediate corporate brand needs and better user experiences including its Quick Views and online video.
Gaberlunzie is grumpy about missing the angling video (below) though he probably saved some some weak £:$ ration money that way!
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