Space, database, RF, & research-in-camera

Thursday 9th March 2017
Adding camera to slate or pad

“The launch bottleneck is causing issues,” says Craig Clark, Clyde Space CEO. "Many companies were unable to send their satellites into orbit in 2016 due to multiple launch delays. As a result, firms were unable to generate data and revenue. We would have seen faster growth.

 Space Startups however also are at  Risk of a Bursting Investment Bubble (predicts  Space News) As startup companies seeking to raise money may face problems in the years ahead, particularly in satellite and launch markets where there are already a large number of ventures, investors and analysts warned. Chris Quilty,  (right) president of Quilty Analytics, who warned that parts of the space industry may be in a “bubble” that will burst as too many companies seek additional rounds of funding.

But as data traffic continues to grow and device requirements become more demanding, compound semiconductor revenue will grow in   RF applications. The proliferation of data, databases, and data types across enterprises is creating continuous management challenge, as organisations discover that hybrid environments are both a blessing and a curse. DBTA and Quest Software recently hosted a webcast outlining best practices for proactive database management in increasingly complex environments.

Database Quest, which provides answers for data protection, endpoint systems management, identity and access management, and Microsoft platform management, was relaunched as a new standalone company three months ago by Francisco Partners, a technology-focused private equity firm, and Elliott Management Corp. following the completion of the Dell Software Group acquisition database management.  

Data is bigger, faster, and more diverse, said John Pocknell, senior product manager at Quest Software, explaining that this has led to much more complexity, sometimes overwhelming businesses. “There’s frustration because lines of business don’t have access to different environments in order to get a clean data set or do the analytics they need,” Pocknell said. Some enterprises have multiple database platforms and the number of these databases is only increasing for DBAs.

According to Pocknell, an ideal database management solution automates routine operations and workflows, monitors databases 24/7 on premises or in the cloud, resolves issues faster, keeps the data environment available and running at peak performance, reduces downtime, and shortens the learning cure

Migrating to several platforms, including Hadoop, the cloud, SQL Server, or other solutions, can provide support for data growth and diversity, future planning for scale-up , integration with advanced analytics, or a lifetime data repository. Pocknell showcased TOAD, a Quest Software database management toolset that runs on a variety of platforms providing the ability to migrate data structures and perform a multitude of operations.

New research from Datical the database software company, suggests that it’s time for companies to shed traditional ways of updating databases,introducing modern database release processes to get over "speed bumps" that enforce slow-down for companies on their way to digital transformation. Datical also found one agreement in common from the database managers and IT leaders it polled. In its survey, which looked at the biggest delays to digital transformation initiatives, it found database management and updating the database processes is a huge bottleneck for application development.

ASA (Strategy Analytics Advanced Semiconductor Applications) “RF Compound Semiconductor Forecast and Outlook: 2016 – 2021” report indicates that while RF compound semiconductor revenue will grow to slightly more than $11 billion in 2021, GaAs devices will not be the driver for this revenue growth. Wireless applications have been the primary driver for GaAs device revenue growth, but this segment of the RF market is predicted to stagnate. Instead, revenue growth will come from strong adoption of InP (Indium Phosphide), GaN (Gallium Nitride) and SiGe (Silicon Germanium).

As for market research the new “must have” is quite simply a camera, as the majority of human thoughts come from the subconscious level which makes it difficult for traditional market research techniques such as questionnaires to gather complete and objective feedback about people’s actual behaviour and interests. Such ambiguities come at a great financial cost, with companies spending millions on Research, Advertising and Marketing campaigns every year. However, by using a simple webcam, Sightcorp’s FAT (Face Analysis Technology) feature is able to track and measure consumers’ unbiased behaviour responses and interest in different real-life scenarios, in a totally automated and non-intrusive way.

This provides an understanding of what consumers think, when they respond to products, brands and content, by monitoring their facial expressions or tracking where they look at.  It also allows retrieval of their demographic information such as age, gender and ethnicity without invading privacy. Market research should be adding webcams to their computer iPads now.

 

 

 

 

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