The prize on offer, a 2 month paid internship at one of their Scottish offices,  is apparently extremely prestigious thanks to Thomsons' reputation and track record of winning awards and that it offers a fresh and modern take on the interview process that should grab the Scottish student population.

The competition will involve students preparing a blog post on the subjects of No Win No Fee, Accidents at Work or Car Accidents; something that Thompsons specialise in and deal with on a day to day basis. 

After selecting the semi-finalists which will be the 20 best blog posts, law Idol will work on the premise that the students use their social networking skills to gain votes on the blog post they submit, and of course do soft marketing for Thompsons.

The 20 semi-finalists can gain votes via three channels:
• Digging the post on Digg.com, which merits 3 votes;
• Retweeting the post on Twitter, which merits 2 votes
• Liking and commenting on Facebook merits 1 vote only.

The 5 blog posts with the most votes then proceed to the final and the ultimate winner will be decided by the votes they attract for a video they prepare on “Why I should win the no win no fee internship.”

Patrick McGuire, Thompsons' partner says “The competition is designed to be fun.  It will hopefully get people talking and that will mean that we get a lot of high quality entries. 

"There is also a serious side to this.  We are pleased to be offering students at colleges and Universities up and down Scotland the opportunity to demonstrate their talents in a multitude of fields through a variety of disciplines.

"In an economic climate with few opportunities the Law Idol competition opens doors to a highly competitive industry. I wish all the entrants the best of luck.”