Justin Short, director at Rocket Solutions, believes he has found the 'Formula' for success – by drawing inspiration from  both team mates. As the F1 World Championship drew to a  close this weekend, Short says Rocket Solutions' own approach to helping businesses make the right decisions at the right time, was comparable to the quick-thinking and tactical mastery that enabled Ross Brawn's outfit to win both the constructor's and driver's titles with one race to spare.

"The Brawn team swept the board this season with their ability to make the right call at the right time - even when the going got tough" he says. "Running a business is no different - times are difficult at the moment and, just as Brawn came under pressure from competitors, so will North East businesses and they need every advantage they can get their hands on to turn the tide in their favour.

"Thousands of decisions that are made by businesses affect performance against the competition on a daily basis. Real business intelligence solutions can give real-time access to all of the necessary information, in order to make crucial decisions that align with strategies, be that sales breakdowns, product margins, financial forecasts, market demand or customer satisfaction.

“So, no matter if an individual is Ross Brawn – in the middle of a race and deciding whether to bring Jenson in on the next lap to change tyres and refuel – or a MD  of a small business, they need to be able to make fast and reliable choices. Business Intelligence allows companies to integrate vital data into high-performance databases that gives teams access to live dashboards, scorecards and analytical tools, enabling them to make these critical decisions.”