Rating technology hype

Friday 12th August 2011
Gartner's 2011 "Hype Cycle for Emerging Technologies" report is the longest-running annual Hype Cycle, providing a cross-industry perspective on the technologies and trends that IT managers should consider in developing emerging-technology portfolios.

Jackie Fenn, vice president and Gartner fellow says "It is the broadest aggregate Gartner Hype Cycle, featuring technologies that are the focus of attention because of particularly high levels of hype, or those that may not be broadly acknowledged but that Gartner believes have the potential for significant impact."

"Themes from this year's Emerging Technologies Hype Cycle include ongoing interest and activity in social media, cloud computing and mobile," Ms. Fenn said. "On the social media side, social analytics, activity streams and a new entry for group buying are close to the peak, showing that the era of sky-high valuations for Web 2.0 startups is not yet over.

"Private cloud computing has taken over from more-general cloud computing at the top of the peak, while cloud/Web platforms have fallen toward the Trough of Disillusionment since 2010. Mobile technologies continue to be part of most of our clients' short- and long-range plans and are present on this Hype Cycle in the form of media tablets, NFC payments, quick response (QR)/color codes, mobile application stores and location-aware applications."

Transformational technologies that will hit the mainstream in less than five years include highly visible areas, such as media tablets and cloud computing, as well as some that are more IT-specific, such as in-memory database management systems, big data, and extreme information processing and management. In the long term, beyond the five-year horizon, 3D printing, context-enriched services, the “Internet of Things” (called the "real-world Web" in earlier Gartner research), Internet TV and natural language question answering will be major technology forces.

Looking more than 10 years out, 3D bioprinting, human augmentation, mobile robots and quantum computing will also drive transformational change in the potential of IT.

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