With 1bn user impressions a day in China, online video advertising (right) has  exploded with 200% year on year growth according to iResearch, expected to be valued at $1.57bn by 2013. After State Administration of Radio, Film & TV ruled TV advertising during programmes was no longer permissible from 1st January 2012, Chinese advertisers have scrambled to populate online environments with video advertisements. 

The North China brewer, with a 1m ton annual capacity and a Hong Kong stock market listing, is marketing across China with a radical use of online video and accurately and transparent measurment of the audience for its online video campaigns has become a priority.

“There is a phenomenal demand for a one stop global solution for online video ad serving, add to that real time independent verification and it’s no surprise to us that we’re already fully operational and contracted across China.,” says Telemetry global VP (ex Google Doubleclick executive) Marco Ricci (left).

“Display and Search ad serving have been locked down for sometime. There is one other video ad server in existence and they are essentially an ad network in disguise, with no verification or international presence. We’re about to become the preeminent solution, globally.”

Anthony Rushton, co-founder and CEO (right) comments, “Our current serving and verification findings span42 territories. We have identified inefficiencies of circa 35% in most growth markets and fully expect to detect a similar pattern in China. If the online video ad market is to grow according to expectations, the transparent, independent analysis and verification of campaigns will have to take precedent.”

Footnote: Harbin beer dates back to 1900, when a Russian citizen of Polish origin, Ulubulevskij from Warsaw, founded a brewery in Northeast China (Manchuria) named after himself. It was the first to brew beer with corn instead of rice in China in 1959. In the North American market, Harbin beer was first sold in ethnic Chinese supermarkets but has  expanded to Asian supermarkets, such as Korean ethnics, Market World and Freshia.