
It is also time to pull out all the stops in trying to find the root cause behind the London events in order to
re-establishing the UK as a place to visit. Perhaps 24 hour news coverage of the actual destruction inflicted is not the best PR route to image or solution of the problem. Certainly being forced to cancel the Soccer League Cup game slides the chaos into a deeper and worse framework.
Britain’s image as a tourist destination after four days of rioting, is likely to cause considerable impact on the 2012 Olympic Games, now facing a publicity challenge to overcome the riots damage that hit world headlines.
Travel Mole reports Mary Rance, CEO UKInbound, saying: "The Riots of the past few days, particularly in London, are most unfortunate for the global image of the UK – and not just ahead of the Olympics but for the country’s short term and long term inbound tourism industry.
"With scenes of looting, violence and lawlessness flashing across TV screens across the globe it is absolutely vital that the Government and its agencies, as well as the UK tourism industry, work hard to put things in context."
The problem is that no convincing context has as yet been advance.