“This is the first time in the world anyone has produced this kind ofautomatically self-improving locationnetwork, requiring no input from the user. This represents the next stage in the evolution of location,” says sensewhere CEO Rob Palfreyman (left)

“Sensewhere is less expensive, less time-consuming, and more accurate than more traditional methods of location database-building, such as “war-driving” or “fingerprinting”.

Sensewhere's CTO, Tughrul Arsian (above right) was formerly Professor of Integrated Electronic Systems at Edinburgh, and the new “self-correcting” location-sensing network will allow for quick and low-power situation of devices to within 5m by forming a sort of constantly updated mesh of self-aware devices.

Satsis, pitched at Edinburgh's Informatics in 2009  providing novel software GPS solutions for navigation and mobile devices. Satsis U-AGPS technology boasts shorter Time To First Fix and better positioning accuracy without additional hardware or user data cost. The SATSIS market opportunity was seen to include SatNav devices, Smartphone’s, TETRA Terminals, Netbook, Notebook, Mobile Internet Device (MID), and Location Based Service applications.

As location gradually becomes more important to the on-the-go consumer, what with daily deals, check-in coupons, and local promotions, so that consumer’s fine location becomes more important to merchants. GPS and wi-fi can only get you so far, though, and inside a mall or airport it’s much more difficult and inefficient to narrow down a user’s location to anything approaching usability.

Sensewhere got its launch money through awards and loans, but received the needful £1.2m in funding from private equity firms in August. The app is available for iOS and Android technology and is of the Twitterati socialites. For a mobile and brief encounter approach, that's probably highly suitable.