A quick look at Vonnage notes that Glasgow and Edinburgh and Aberdeen to name but three can all be heat examined!! W orth some pondering is Artegic identification of 5 elementary trends high time-to-market pressures in this transformation that will be accelerated by a market, where market entry barriers are lowered through digitalisation, new business models become possible and changes in value chains.
The transformation will also be accelerated by the growing pressure on companies for profitability; by increasing demands of customers who are used to be mobile, always on, linked, social, prepared to switch and increasingly used to best-in-class user experiences. Marketing Engineering - the ability to achieve quick results in a complex digital transformation - will become a future challenge.
All five trends are a free e-book download