Films, stories, and an interactive world  website (do not think planet impact or you could end up right here) shows how research is helping to fight crime for police stations, save lives in hospitals, develop green forms of transport, hopefully inform government decisions , transform electronics, and heal planes. That's only touching the perimeter of the planet of course.
 
The website is endorsed by (right)  Lord Robert Winston who said: “This is a world where research is changing our lives with new technologies in medical engineering, digital communications, manufacturing and cultural industries. On IMPACT! World you'll find science at work finding new ways to preserve our heritage and protect the planet. Developments like these are improving our health, our wellbeing and prosperity."
 
Science and Innovation Minster Lord Drayson added: “This new website shines a deserving light onto the contribution science and engineering make to the UK. It offers a fascinating insight into how home-grown technologies are tackling some of the biggest challenges we face such as improving our quality of life and stimulating the economy."
 
While EPSRC Chief Executive Professor Dave Delpy notes: “Engineering and physical sciences research is crucial to creating a healthy, prosperous and sustainable society. It has huge impact on the world around us. We hope this website and our IMPACT Campaign will help the public understand why research is so crucial to the UK’s future.”
 
Films and case studies on IMPACT! World include:
 
    •    Downloadable software for your mobile phone that could help doctors monitor asthma, diabetes and other chronic conditions remotely.

    •    Revolutionary software that speeds up processing times for forensic evidence that could help police crack crimes faster.

    •    How scientists and business are working together to develop advanced manufacturing techniques stimulating the UK economy.

    •    The ‘Virtual Human’ that will allow doctors to test different prescriptions against their patient’s individual genotype before prescribing  safest, most effective treatments.

    •    The £2 LED lightbulb that lasts 60 years.

    •    Sheets of carbon just a single atom thick that could herald a new generation of electronic devices.

    •    New technology helping children with communication disabilities to share everyday experiences with their family.

Here's hoping we can get even more content all over it! A bit of interactive impact would also be great. The odd 'need a solution' puzzle and even the idle game? How about a  Facebook link? (Twitter, alas not being the appeal site for the young by repute).

And while exisitng endorsements come from the converted, perhaps some input from artists, film makers, novelists, footballers, and chefs might also carry some weight?