“The Chinese IP market has reached a significance and growing at such a pace that we must have a direct presence there," says Carsten Elgert, (right)  VP Marketing and Sales at Evatronix.

"Straightforward access to the vendor, local language support and ultra-fast response times are key factors to satisfy the demands of our current and future customers. With the introduction of Alex Zeng we show our commitment to fulfill their requests.”

"Thanks to this direct channel and the much improved proximity to our customers we will also learn faster and better about the future IP requirements of the Chinese market.”

Beijing and Shanghai are two of the fastest growing semiconductor centres worldwide. Both cities have great potential and capabilities in system design, ASIC and FPGA manufacturing and also fabless companies, all of which can benefit from Evatronix IP which delivers microcontrollers, USB, memory and multimedia IP cores, complemented by standardised development environments, software drivers for different operating systems, and hardware evaluation boards.

Zeng (left) adds: “Evatronix IP portfolio is one of the largest in the business. Every SoC designer will appreciate the wide-spread experience resulting from this portfolio of IP cores for ease of integration, better support and faster time-to-market.”

He has some13 years sales and marketing experience. Before joining Evatronix, he worked on manager level positions at Mentor Graphics and ST Microelectronics.