But if we get there .Scot will give people, organisations and businesses the opportunity to clearly identify themselves as Scottish - (now, would that be Celt, Pict or Viking?) .Scot websites would offer a unique branding tool for businesses and a clear cultural identifier for people in Scotland and in the wider Scottish diaspora.  

.Scot’s are for people and groups that:

• Contribute to Scottish social, cultural, business or academic life;
• Utilise the spoken and visual languages of Scotland;
• Explore Scottish heritage;
• Have made Scotland their home.

There are in excess of 40m Scots worldwide and .scot will give them a tool for identification and promotion says the site. But curiously though "Our FacebookPage and Our Twitter Feed are out
there along with ICANN, EuroDIG and ECLID," not a single mention of  the likes of our KILTR!