The existing Ovum Telecoms research service and all other Datamonitor Group business research services, including consumer markets & retail, energy & utilities, financial services, automotive & logistics and healthcare & pharmaceuticals, remain unchanged.
 
"The two new Knowledge Centers will be at the centre of a new generation of Ovum research. It will claims Ovum, be more influential than ever and offer unparalleled insight into the business value of technology. When combined with the Ovum Telecoms and the Orbys Black Book of Sourcing Knowledge Centers the ICT industry capabilities of the Datamonitor Group are tremendous," says Mark Meek, (right) CEO, Datamonitor Group.    
 
Ovum's Enterprise IT Knowledge Center delivers research to support enterprises, as they aim to create, select and manage the technology portfolio that delivers improved business value. It brings together the existing strengths of Ovum and Butler Group's research, and leverages the business research of the wider Datamonitor Group. As such, enterprise ICT functions will be able to gain a much greater and broader understanding of the business needs their ICT solutions must address.
 
Ovum's Technology and Industries Knowledge Center provides research which helps ICT suppliers identify and address new market opportunities, to solve the real business problems of their clients. It leverages the research strengths of the Datamonitor Technology and Ovum analyst teams.
 
Changing the focus
"For years the analyst industry has been fixated with technology, and paid little attention to the needs of the businesses. Instead it has focused on technology minutiae. We're aiming to change that model", said David Mitchell, (left) senior VP of IT Research at Ovum. "We've developed an approach that we're calling Collaborative Intelligence. It allows us to harness the insight of 350+ business analysts in Datamonitor and combine this with 150+ ICT analysts to produce research that really tackles the problem of the business value of IT."
 
FromSeptember, existing clients of Butler Group, Datamonitor Technology, and Ovum will access these new and expanded services, giving them a wider portfolio of research and analyst support.

Clients of either Knowledge Center have the ability to access a much wider group of skilled and experienced analysts than ever before, with a community of 500 analysts globally now being part of the Ovum team and will be able to take advantage of the extensive programme of events Ovum will offer, designed for its huge base of enterprise technology customers.