As you would expect, Day 1:Planning and Research. You'd better make an early start as author, (right) Paula Wynne couldn't really imagine that anyone could approach web creation without an idea for naming the site, and what she crams into day one would take some people the better part of a month to get round to doing, and for others a year would be helpful!!

Despite the time element, this is an immensely helpful book over the approaches offered to help you with the all important name - synopsis of your business ? concept? key message? catch phrase? include keywords or be a type of business but don't copy competitors.

So on day one you will have to cover sites and domain names, hosting, SMART (specific, measurable, attainable,realistic and timely) goal setting, business plans, USP, SWOT analysis, brain storming (Wynne recommends iMindMap but Mac users might like ConceptDraw MINDMAP,  test the market, research, exit strategy, management team and a mentor.

Day 2: Branding. It's one of Wynne's favourites and she's quick into the visual identity, colour schemes, corporate personality, punch above your weight with brightness, fresh colouring, white space use research, your competitor's approach, page layout (golden rules of subheads, bullets, paragraphs, web fonts, images facing into page (though just sometimes exceptions can make an amazing impact!!). Right you also need a branding brief, fonts, quality content, autoresponders, e-books, email signature, Google alerts and cool ways to use these alerts.

Day 3 Navigating your site. Ah yes, the link framework that moves you from place to place starting with Content Management System which gives you control of your site pages and means not having to ask developers to add content. "If you are developing a site with a development company insist on you own bespoke admin section for control of your own site. The key aspect of good web design is keeping content and design totally separate. Sitemaps, parents, children and orphans, static and dynamic content pages and site navigation especially to the easy, has to be easy contact page.. Nice checklist for when you finish with day three!

Day 4 Free Websites. It's a bit like lunches. Basically they are never free! But with websites there are a lot of options. Cheaper, quicker and easier option are all the free sites such as Amazon Advantage or aStore, Drupal (complex with tougher learning curve, but powerful and good for large community site of 10,000 visitors daily), GBBO  (this one has the neck to say it can be done in 20 minutes!) Getting British Business Online, Moonfruit, Joomla and Wordpress.
Hmm, getting around this lot is at least a week's work.

Next comes Day 5 devoted to Hosted Websites where numerous website providers 'host' your site for you and are paid on a monthly basis or sites where you can pay off on a monthly basis and eventually own. You have to remember to look for a large variety of templates. Day 5 sees Dreamweaver and Photoshop (goodness but Adobe has a hugely dominating chunk here!) get their mention as the ultimate tool and offers Coffee Cup software, Designersi, and a list of hosted online shops, BT web hosting with the assorted per month charges. Cartfly, CafePress, DynaPortal for web shops, ETSY, NING, SUBHUB, Yahoo. "The best ones will offer a tour and demo, so take it and spend time on a few sites that get your top vote. Not mentioned in the book, but worth considering is HammerKit, one of the top Tech 100 startups in Europe.  Bet going around these takes more than a day!!

Bespoke Websites is Day 6 and that's a website fully tailored to your needs. The advise here is sensibly how to work with a developer, create a brief and an examination of various options with a full list of the questions (and check list) that you should ask when contacting potential developers.

Ah, the art of a shrewd question is based on knowledge and rarely coming from inspired ignorance! This is the sector that cover Intellectual Property and as some of your ideas (brand, invention, design, song, pictures, may indeed qualify as your copyright or IP, the sound advise here is get a half hour's consultation from a legal firm on what you intend to do with your site and if IP is an issue, pay for legal advice.

Using a developer? Make sure they optimise your website to perform well in search engines. SEO knowledge as foresight can make or break your website. Day 6 actually is the root reading for creating a successful website.

By Day 7 concerned with content Wynne considers you a publisher and primarily looks at issues which require content to be 'sticky' so browers enjoy it and continue to return to your website. Under consideration Google Bounce Rate, keyword landing page adaption, loyalty campaigns, links to Facebook and Twitter and into content comes page layout. Also don't forget the way people's eyes track and scan websites.

"People scan from left to right and back down to the left (it's how book reading has conditioned us, and newspapers continued the imprint) so that they flick their eye across to the right in the middle of the page "creating an 'F'." Research your target audience (and keep researching them, they change.) Lots more on content and the useful checklist.

Ecommerce takes Day 8 with Paypal, Google Checkout and having a good look at how the experts Amazone, I want one of those, Wiggle and Boden do on line selling. Day 8 covers secure online shops, streamlined transaction, merchant banking, inernational currency, the PSP market and choosing an eCommerce Partner, all vitally important stuff!

Day 9 is revenue. From experience while it does not logically come as Day 1, it is actually the most critical aspect that will ensure the survivability or otherwise of your web venture. Not having had to read and digest it, it's the first thing I shall be doing when I've finished the review.  But this sector includes monetising your site, affiliate marketing, a list of networks to try, tracking commissions to see who is worth it, lead generation, subscriptions, online advertising, banners, sponsorship, partnerships, and tutorials.

Going live on Day 10? Well Wynne recommends drip feeding and your PR and marketing campaign starts full time with 'going live' She also urges Google analytics for traffic tracking, and a road test (the check list is nicely comprehensive) and a soft launch urged to ensure bugs and testing complete. Then check one more time!!

Throw a party, urges Wynne, go live, Inspire and be inspired. (Ah, she agrees "what could have been years, months, week or days of careful planning and implementaton for your new site!!") In an Afterword (including a Glossary) there's a Key Points list. See like all good crime writers, Wynne knows that a reader will start the first few pages, and then want to know who did it or how it ends and will automatically flick to the last few pages.

Right. You've got the list as the lead picture. All you need now is to remember:-
Websites = Paula Wynne + Create a Successful