
"The newest generation of our product is something that is within financial reach of most everyone and it offers a golf experience that is exciting, helpful and realistic," said Edens. "We've updated virtually all of the elements of our simulator and the result is a compact, portable unit that gives golfers swing feedback that will ultimately translate to better performance on the golf course."
Edens grew up in East Lansing, but as a boy spent summers vacationing in northern Michigan. After earning a degree in math and computer science from Western Michigan University, he took a job working at a software company in Seattle, Wa. "In 2004, we had the opportunity to move to Traverse City and we jumped at it," he said.
An avid golfer, Edens wanted to combine his computer expertise with his passion for the sport. "I wanted to pursue start-up opportunities," he said. "Then I discovered a way to make golf accessible year round to all who love the game."
In August 2005, he and a friend from Seattle, Kurt Grafius, the
company's VP of development, launched Dancin'
Dogg Golf,
whose name pays homage to a Scottish pub that was a mecca for golfers. The pair have a long- distance working relationship, since Grafius still lives and works in Seattle.In addition to being the first simulator dedicated to improving your golf game, the Shot Making Simulator also provides world-class golf simulation and swing analysis.
It's drawn raves at trade shows and from golf publications and is bundled with the EA Sports Tiger Woods PGA Tour '07 golf game, which allows players to play simulated rounds on many of the world's great courses, including Pebble Beach and St. Andrews.
At this year's PGA Merchandise Show in Florida, Dancin' Dogg unveiled the ability for simulator users to record a video of their golf swing and then transmit it to any of the more than 2,000 PGA of America professionals for online instruction.
"We have a unit set up in our warehouse and invite anyone to give it a try," said Edens. "We just ask that anyone call ahead and make sure it's available." Source: http://www.dancindogg.com/ Some might call it the spinning dog!