Musselburgh Racecourse in the mix for top marketing award
Gaberlunzie wonders what odds the bookies would give Musselburgh Racecourse in the short listed in the prestigious Marketing Excellence Awards Scotland organised by the Marketing Society as the East Lothian course has been nominated in the Event Excellence category for its promotional work on the annual Ladies Day event.
Now in its sixth year, Musselburgh’s Ladies Day has become one of the most popular events in the Scottish racing calendar and last year broke records when the event became the first Scottish race day to sell out in advance.
Musselburgh is competing against the Scottish National Blood Transfusion Service (Go Forth and Give Blood); Platinum One (FC Barcelona Training Stage 2007) and Tesco (Enjoy the Taste of Scotland).
Commercial manager Claire Sheppard and her team will learn if Musselburgh has been successful at an awards dinner at the Edinburgh Sheraton Hotel in May.
Sheppard said: “We are delighted just to be nominated, but are up against some stiff competition. We have worked extremely hard over the years to promote our Musselburgh Ladies Day and get it to the stage where it now sells out and it would be fantastic if our team’s efforts are recognised.”
Web:http://www.musselburgh-racecourse.co.uk/home.asp